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Top 5 BEST INSTAGRAM INFLUENCER WEBSITE IN 2020

  Top 5 Best Instagram Sponsorship Websites:


In this post, I’ll review and talk about the top 5 Instagram influencer marketing platforms that you can consider for growing your brand awareness and reaching new audiences (this is our 2020 update).

Influencer marketing platforms, especially those targeting the 1 BILLION monthly active Instagram users and other social media platforms, have boomed over the last few years. It’s been a race by startups to see who can build the largest database of brands and influencers, have the best features for facilitating collaborations between the two parties and optimising the best business model for growth.

5 Best Instagram Sponsorship Websites:

1. AspireIQ (formerly Revfluence)

Website: AspireIQ.com

AspireIQ (formerly Revfluence)

AspireIQ is a software solution for brands looking to build influencer relationships and content at a significant scale. They specialise in working with large consumer brands that are doing Instagram influencer marketing at scale. They’ve worked with the likes Calvin Klein, HelloFresh, GrubHub, GlossyBox and hundreds more.

The platform has four components:

1) a database of hundreds of thousands of influencers with high engagement and audience size

2) CRM software to coordinate with hundreds of influencers

3) an analytics dashboard to track performance per influencer/content by things like sales, followers driven and engagement

4) a content library where you can export assets and track results of pictures & video in other places like Facebook and Instagram ads.

AspireIQ product screenshot

Unlike many other solutions, they don’t take a percentage of any payments and relationships are direct with each person. They offer a free demo for brands that want to see how their platform works.

Click here to check out AspireIQ

 

2. Heepsy

Website: Heepsy.com

Heepsy instagram influencer marketing platform

 

Heepsy is a fantastic software tool for quickly finding the ideal influencers for your Instagram marketing campaign. It is particularly good because you can try it out for free unlike a lot of other tools, making it the ideal option for individuals, small businesses & agencies.

Heepsy comes with some fantastic advanced targeting features including;

  • Demographic targeting – clients are able to filter the Instagram profiles by their audience’s age range, location, interest, language and gender.
  • Location targeting – find influencers in just one city or country.
  • Keyword targeting – look for influencers that have relevant keywords in their bio, for example; Vegan
  • Metric targeting – Only show micro-influencers with a minimum of 2000 follower count and a maximum of 10,000 followers? Easy.
  • Contact information – Only show influencers who have included their contact email in their bio.

Here’s a snapshot on their searching dashboard, you can see how easy it is to use. Click the photo to try it out.

 

All of these advanced targeting features means I can run a search on Heepsy that shows me the top 100 vegan food bloggers in Melbourne with a max of 10,000 followers and their email address. Pretty damn good!

It’s then all pulled into a convenient list so you can store all your target influencers in one place and review their Instagram posts.

Personal note: Their paid plans are super affordable (starts at just $49) which makes Heepsy the no-brainer choice on the list. I expect to see Heepsy dominate the Instagram influencer marketing space in the coming years. 

Click here to check out Heepsy

 

3. Trend

Website: Trend.io

Trend instagram influencer marketing

Trend is the only marketplace with a curated network of active influencers. While all 5,000 members are influencers, they are also talented content creators. Unlike influencer databases, Trend is invite-only and influencers must apply to join the network. Each influencer is reviewed and must create jaw-dropping content in order to be approved. The Trend software allows you to activate dozens of influencers instantly in a fully automated way that scales.
Trend quadruples down on the fact that the future of influencer marketing will heavily lean toward the quality of the content. Trend is the one platform where brands instantly acquire licensing rights to the content so it can be repurposed to other channels such as paid ads.
Today, they work with brands like Lyft, Health Warrior, FabFitFun and many other consumer brands. If you want to create a direct to consumer channel for your brand, Trend is your go-to solution.
Trend takes all the heavy lifting and allows brands to run campaigns at a $100 fixed rate per influencer – no more negotiating with influencer rates. Unlike other influencer services, their pricing includes influencer budget spend! Instantly approve influencers who apply to your listing, without searching and follow up.
They also guarantee the delivery of their influencers, so no more lost product! You can find out more about their product here or schedule a demo with them today here. 

 

4. Influencity

Website: Influencity.com

Influencity

Influencity targets both agencies and brands with an all-in-one influencer marketing platform used by esteemed companies such as Samsung, Kellogg’s and OMG.

Their platform allows you to analyse over 55 million potential influencers for your campaign and brings detailed reporting to measure the success of these campaigns.

Features:

  • Find influencers
  • Analyse influencers
  • Organize influencers
  • Forecast results
  • Manage campaigns
  • Measure your results

Pricing starts at just $24 per month with larger plans depending on the depth of your campaign needs. All their plans come with a free trial and don’t require a credit card.

Personal note: Influencity is a relatively new influencer marketing platform but it’s been in the making since 2014. They have built a strong technical offering for influencer marketing brand managers, especially on Instagram & Tik Tok. 

Click here to check out Influencity

 

5. Instabrand

Website: Instabrand.com

instabrand

Instabrand brings more of the agency approach to the influencer marketing mission. Their campaign managers help craft the right message and engage the influencers on your brand’s behalf. Going by their Rolodex of impressive past customer logos, the concierge strategy is working for them. However, this might be out of budget for the smaller business.  Also, whilst their company’s name references Instagram, it seems they also put a big focus on Snapchat as a platform.

Personal note: I think it’s incredibly exciting to see Instabrand put such a highlight on Snapchat. With 100M daily active users, Snapchat is fast becoming a platform of choice for marketing to millennials.

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